Strategic Brand Management

Creating, monitoring and growing your brand

  • Stand out From the Crowd | Strategic brand Management

    Brand Identity

    Helping your brand stand out
    from the crowd.

    Your brand tells your story, so make it an interesting one. Now, more than ever, companies are finding that the need to stand out from the crowd is vital to survive and thrive.

    Find Out More
  • Strategic brand Management

    How Healthy is Your Brand?

    12 questions in 12 minutes to see how healthy your brand is!

    One of the first steps in learning about where your brand is now is to take our mini quiz.

    Take the Quiz
  • Strategic brand Management

    Brand Me - Become an Icon!

    Ever thought of yourself as a brand? Well, to be successful in what you do, you should!

    We can show you how to develop your own unique brand image that will make a real difference in your business or career. Achieve your potential!

    Brand Me!
  • Strategic brand Management

    Code Black

    Every business, no matter what the size, should have a Code Black protocol.

    A Code Black protocol seamlessly guides your company and, most importantly, your brand through any dilemma that might occur.

    Find Out More

For many, a brand is thought of as just a logo and maybe a name. However, a brand is a great deal more than that.

For us at Strategic Brand Management, a brand is everything you do and communicate in the marketplace.  Your brand, if managed well can become one of the most powerful and valuable asset you can own no matter what size your business may be. Creating, monitoring and growing your brand is one of the most important strategies you can undertake to grow your business. Find out more about Strategic Brand Management.

How Healthy is Your Brand?

12 questions in 12 minutes to see how healthy your brand is!
One of the first steps in learning about where you brand is now is to take our mini quiz.

Take the Quiz

Brand Schema

You should think about your brand name and logo as an icon that represents much more. Think of your brand as a schema of attributes in the mind of consumers. So, when someone sees your brand name or logo, an array of thoughts that link together come to mind. Find out more about Brand Schemas.

Brand Value

A brand audit examines the health of your brand by looking at your brand equity. That is, what are the elements that lie behind your brand image. It is a very valuable tool because it can set your future marketing communications on the right track. Find out more about the brand audit.

About Dr. Margo Poole

Margo gained extensive experience in the business
world as the founder, proprietor and executive of
businesses in the import, export and retail industries
as well as being a business advisor with government. Find out more about Dr. Margo Poole MBA PhD.

All contents copyright © Strategic Brand Management 2011. 100% Valid XHTML . Designed by Shared Marketing